- Segment builder - Analytics Help
A segment is a subset of your Analytics data that can be used in Explorations for analysis For example, a segment could be users from a particular country or city Another segment could be users who purchase a particular line of products, who visit a specific part of your site, or trigger certain events in your app
- [UA] About segments [Legacy] - Analytics Help - Google Help
Using segments When you apply a segment and navigate through your reports, the segment remains active until you remove it You can apply up to four segments at a time, and compare the separate data side by side in your reports In addition to analyzing data with segments, you can use them to build audiences Analytics includes predefined segments (System Segments) that you can use as provided
- [GA4] Apply segments and filters, and view users - Analytics Help
Segments and filters use data visualization to help you interpret a subset of data according to certain criteria Filters enable you to show a restricted set of data They apply to the current exp
- Demand Gen audiences overview - Google Ads Help
How audience segments work Demand Gen audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google When adding an audience to a campaign or ad group, you can select from a wide range of segments For example, these segments could include fans of sport and travel, people shopping for cars, or specific people that
- About custom segments - Google Ads Help
About custom segments Custom segments help you reach your ideal audience by entering relevant keywords, URLs, and apps You can set up a custom segment in your Display, Gmail, Demand Gen, Performance Max, and Video campaigns by adding specific keywords, URLs, and apps related to your product or service
- [UA] Manage segments - Analytics Help - Google Help
Imported segment in segments list Edit segments You can edit any custom segment that you have created (either from scratch, by copying an existing segment, by importing, or by receiving a shared segment) You cannot edit the system segments that come preconfigured with Analytics To edit a segment: Open the segments list
- Use Lookalike segments to grow your audience
Use Lookalike segments to grow your audience Lookalike segments are groups of people that share characteristics with others on an existing “seed” list You’ll provide the seed list using your first-party data, including a customer match list or a list of people who’ve interacted with your website and app, or YouTube channel
- About audience segments - Google Ads Help
Affinity segments: Reach users based on what they're passionate about and their habits and interests Custom segments: Custom segments help you reach your ideal audience by entering relevant keywords, URLS and apps Detailed demographics: Reach users based on long-term life facts
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