- Before the Design Process Starts: It’s Time to Get Out Of the Building
Entrepreneur and a key contributor to the Lean Startup movement, Steve Blank coined the term “get out of the building” (GOOB), which means to get to know your customers in their environment, similar to ethnographic research This phrase is relevant now more than ever, given the high number of apps and sites released daily, and if you want to rise above the pack, you need to develop a
- IxDF Design Compendium: The worlds biggest collection of design . . .
Learn User Experience (UX) and Design from the world' s largest open-source design library
- What is Customer Research? | IxDF
Customer research is conducted so as to identify customer segments, needs, and behaviors It can be carried out as part of market research, user research, or design research Even so, it always focuses on researching current or potential customers of a specific brand or product in order to identify unmet customer needs and or opportunities for business growth Customer research can focus on
- A Simple Introduction to Lean UX | IxDF
Lean UX has the same goal in mind as other forms of UX, it’s just that the way you work on a project is slightly different Let’s take a look at how it works
- What is The Value Proposition Canvas — updated 2025
The value proposition canvas is a tool businesses and designers use to analyze, evaluate and adjust the value proposition of their product or service to align with their customers' requirements Businesses support their canvases with research, which informs product and service development, improvement and strategy In this video, Frank Spillers, CEO of Experience Dynamics, explains what the
- How to Elevate Your Mobile UX Strategy | IxDF
Learn how to create engaging mobile experiences with the IxDF Mobile UX Strategy course Master user research, content strategy and accessibility to build better apps
- What is Social Augmented Reality (Social AR)? — updated 2025
Explore how social augmented reality enhances interaction in gaming, work, and more, and learn key design strategies for user safety and engagement
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