- Our Story | KITSCH: Designer Hair Products Online
Armed with intuition and containers of hand-made hair ties, Cassandra started Kitsch at age 25 She began by making cold calls from her L A apartment and selling door-to-door, creating products for major chain stores before starting her own brand
- How She Built an $87 Million Brand From a Single Perfect Hair Tie
In 2010, Cassandra Morales Thurswell launched her $87 million beauty brand, Los Angeles-based Kitsch, with a simple hair tie and a knack for divining the emotional backstory behind even the
- Meet Cassandra Morales Thurswell, CEO Founder of Kitsch
Kitsch is a self-funded, female-founded, global beauty powerhouse of effortless, sustainable products and intentional basics, with over 4 7M satin pillowcases and 6M+ scrunchies sold
- Entrepreneur Of The Year 2024 Award winner - Cassandra Morales . . .
Now, Thurswell is the CEO of Kitsch, the growing global lifestyle brand that combines basic hair care needs with fashion and sustainability Customers can find Kitsch products in more than 20,000 stores worldwide, including major retail and e-commerce sites
- For Cassandra Thurswell Starting Kitsch Came Down To Trusting . . . - Forbes
Before Cassandra Thurswell started Kitsch, the cult-favorite hair accessory and wellness brand, she was debating whether affording an apartment or a car made more sense to figuring out her
- Cassandra Morales Thurswell: 2025 CNBC Changemaker
Cassandra Morales Thurswell, founder and CEO of global beauty company Kitsch, has taken her brand to over 27,000 stores, with a focus on sustainability
- Ep 238 | Cassandra Thurswell - Behind Her Empire
Cassandra Thurswell is the founder of KITSCH, a global brand that creates eco-friendly hair care and beauty accessories for women Cassandra came from a small town in Wisconsin to Los Angeles with the hopes of creating something meaningful in her life
- Kitsch CEOs viral haircare brand started with hair ties | Fortune
Raised in Wisconsin by a hairdresser single mom, Thurswell’s initial goal was to make “cute things” that the Midwestern women who she grew up around would enjoy and be able to afford
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