|
- The four roles of the CMO - Deloitte United States
Half of interviewees in our Redefining the Modern CMO study said having an enterprise wide mindset was the most important factor in a CMO’s success—but simultaneously, only 6% of CMOs said they were actively working on growing revenue across the business And while two-thirds of CMOs aspire to lead their organization’s corporate strategy
- The Fall 2024 CMO Survey - Deloitte United States
The CMO Survey illuminates today’s trends, enabling business leaders to innovate, transform, and grow From tech investments and customer-centricity, to budget priorities and personalization strategies, The CMO Survey underscores the importance of novel strategies for driving growth during market turbulence
- resources for the rapidly evolving role of the CMO The CMO Program
CMO Program | Insights andcutting-edge resources for the rapidly evolving role of the CMO 3 The Four Roles of the CMO As fast-evolving technology, and consumer behaviors collide, the CMO role has evolved substantially, increasing the CMO’s visibility and potential for leadership and influence Though as CMOs actively work to position
- Digital marketing and the mind of the CMO | Deloitte Insights
Serving the digital CMO To keep pace with the technology- and data-intensive role of the digital CMO, marketing and advertising agencies have been enhancing their technology capabilities by acquiring or partnering with IT consultancies IT consultancies and strategy firms have been buying digital agencies and marketing technology firms
- The CMO’s data imperative - Deloitte United States
According to research from The CMO Survey, marketers believe they’re most transparent with their customers about data collection and data usage That’s especially important when things go awry: Customers who recognize transparency are 2 8 times more likely to continue purchasing from a brand after a data breach has occurred
- Chief Marketing Officer (CMO) - Deloitte Insights
Learn about Deloitte’s offerings, people, and culture as a global provider of audit, assurance, consulting, financial advisory, risk advisory, tax, and related services
- Next Generation CMO Academy | Deloitte US - Deloitte United States
Deloitte’s Next Generation CMO Academy offers aspiring CMOs (or equivalent CXO roles titles) a unique experience, focusing on professional development and growth This immersive program is intended to embolden marketing executives as they prepare to assume future leadership roles
- Deloittes CMO Program | Deloitte US - Deloitte United States
The CMO Program The CMO Program delivers cutting edge research on the latest trends in marketing and unique development opportunities for marketing leaders across the globe Download our CMO program catalogue
|
|
|