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- VALS - Wikipedia
VALS (Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them
- VALS系统_百度百科
VALS系统全称价值观和生活方式系统，是由美国斯坦福国际研究院于1978年创立的市场细分工具，通过分析消费者态度、需求、欲望、信仰及人口统计学特征划分生活方式群体，广泛应用于商业领域并更新为VALS2版本。
- Values, Attitudes and Lifestyles (VALS): Categories and Why . . . - Penpoin
What’s it: VALS stands for values, attitudes, and lifestyles, a framework for psychographic segmentation It combines psychological and demographic characteristics to explain consumer behavior
- 消费者10大研究模型之VALS2模型 - 知乎
VALS2模型是由VALS系统演变出来的。 在二十世纪70年代，VALS基于人口统计、价格观念、姿态 倾向和生活方式变量，对美国消费者进行了广泛的研究。
- VALS生活型态量表 - 维基百科，自由的百科全书
VALS生活型态量表 （英语： Values and Lifestyle Survey）是一种用于 心理 市场划分 的专有研究方法。 市场划分是指在指导公司定制其产品和服务，以吸引最有可能购买它们的人 [1][2]。
- VALS Definition - Honors Marketing Key Term | Fiveable
VALS, or Values and Lifestyles, is a psychographic segmentation tool used to categorize consumers based on their values, attitudes, and lifestyles It helps marketers understand the underlying motivations that drive consumer behavior, enabling them to tailor marketing strategies more effectively
- VALS™ market research - SRI
SRI International designed the Values and Lifestyles™ (VALS) program, a novel market research tool for determining the motivations behind consumer purchasing decisions
- Vals – Values attitude lifestyle - Marketing91
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation All three terms are intangible in nature and therefore give an idea of the inert nature of the consumer
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