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  • How Coca-Cola’s History With Santa Claus Shaped Christmas
    In the early 1950s, The Coca-Cola Company took Santa to new heights by launching “Operation Santa Drop ” The stunt used an aerial mission of Santa Claus to deliver 50,000 bottles of Coca-Cola and to isolated military outposts and research stations at the North Pole
  • Haddon Sundblom and the Coca-Cola Santas
    In 1942, Coca‑Cola introduced "Sprite Boy," a character who appeared with Santa Claus in Coca‑Cola advertising throughout the 1940s and 1950s Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite, or an elf
  • The History of Coca-Cola and the Modern Santa Claus - Rock Hill Coca-Cola
    Beyond its role as a global beverage icon, Coca-Cola played an instrumental role in shaping one of the most beloved holiday figures: the modern depiction of Santa Claus The story begins in the early 20th century, long after Coca-Cola was introduced in 1886 as a fountain drink
  • How Santa brought Coca-Cola in from the cold
    A Coca-Cola advertisement depicting Santa Claus, decked out in his holiday finest and sharing a refreshing bottle of Coke with his elves, will help our curators frame a discussion about how the advertising industry and commercial companies have influenced the way Americans think and consume
  • How Coca-Cola’s History With Santa Claus Shaped Christmas
    Through their unwavering partnership with Santa Claus, Coca-Cola has not only shaped the modern perception of this iconic Christmas figure, but they have also cemented their own place as an integral part of the holiday experience
  • Red, White, and Jolly: How Coca Cola Changed Santa Claus
    The campaign featuring Sundblom’s Santa was now firmly embedded in the American consciousness By reimagining Santa Claus as softer and promoting him through widespread advertising, Coca-Cola gained the year-round appeal it sought
  • Did Coca-Cola create Santa Claus?
    Before 1931, there were many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even a scary Claus But in 1931, Coca‑Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements
  • How Coca Cola Helped Create Santa Claus As We Know Him
    Santa's appearance used to vary widely; some were similar to the modern Santa, while others looked elven or even somewhat demonic But Santa coalesced into the man we know in the 1930s, thanks to a series of iconic advertisements from The Coca-Cola Company




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