- How to Start Measuring the Impact of Medical Affairs | Veeva
Jul 08, 2024 | Shailini Blackwell In a recent survey, 64% of medical leaders expressed that advanced, patient-centric metrics — indicators of change in clinical practice (44%) and scientific beliefs (20%) — should be the key outcome metrics for their teams 1 But while many medical affairs organizations want to be more patient-focused, only a small percentage – less than 15% – are
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