- The Relevance of Source Credibility Theory on purchase intention in the . . .
Source credibility refers to the consumer perception of the information source based on attractiveness, trustworthiness, and knowledge in the area of the endorsed product (Ohanian, 1990)
- Source Credibility Model, Source Attractiveness Model And Match-Up . . .
The model shows direct and indirect effects of credibility and congruency on attitudes and purchase intentions
- The influence of perceived credibility on purchase intention via . . .
Furthermore, utilizing trust-transfer theory, this study proposes and tests a model that links customers’ perceived credibility of a restaurant’s authenticity claims, perceived restaurant competence, perceived restaurant authenticity, and purchase intention
- Perceived Value, Consumer Engagement, and Purchase Intention in . . . - MDPI
The results show that informativeness, entertainment, and incentives positively influence purchase intention, while novelty has a negative effect Consumer engagement drives purchase intention and enhances perceived value Source credibility and generational cohort moderate these effects
- TRUST AS MEDIATION OF SOURCE CREDIBILITY, SOURCE ATTRACTIVENESS AND . . .
This research result: influencers’ expertise, and homophily play a significant role in building follower trust and create purchase intention There isn’t significance between both authenticity and physical attractiveness to trust
- The influence of celebrity credibility, attractiveness, and social . . .
Drawing from the Stimulus-Organism-Response (SOR) Model, Theory of Planned Behavior (TPB), Source Credibility Theory (SCT), and Elaboration Likelihood Model (ELM), this study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the theoretical framework and model
- The Effect of e-WOM Source Credibility on Purchase Intentions with . . .
Source credibility is considered as a guide for assessing accurate information This study adopts source credibility models and source attractiveness models to identify the effect of
- The Influence of Peer Reviews on Source Credibility and Purchase Intention
This study examines the effect of the product reviews and their different images and text on perceived credibility, source trustworthiness and purchase intention
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