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Yakult — Post Design To turn it all around, we created an integrated campaign to educate consumers on the benefits of Yakult’s unique strain of good bacteria while sharing the company’s rich history
Quiet Storm | Yakult - case history Central to this was a fame-building integrated campaign, that playfully poked fun at Western misconceptions about Eastern wellbeing traditions, positioning Yakult as the little bottle of science (not magic)
Jessica DElena-Tweed, Creative Director Designer in San Diego, CA Jessica D'Elena-Tweed is a multi-disciplinary creative director, designer, and educator specializing in unique standalone projects, integrated campaigns and creative development for print and collateral, book design, TV + video, out-of-home, direct mail, experiential, point of purchase and in-store
Case Study：Yakult | Ys and Partners Ys and Partners has offered an integrated branding campaign with a focus on brand strategy for Yakult Having officially named Yakult's agency of record in North America, Yakult has earned its name as the "Delicious Probiotic Drink" ever since
The Yakult Campaign | Wieden + Kennedy UK | Yakult | D AD Awards 2006 . . . Wieden + Kennedy UK created a campaign celebrating the iconic brand and its distinctive attributes Using a simple, bold graphic style, confident and quirky tone of voice, we explored the reasons why Yakult was the way it was - from its pinkish-brown colour to its indefinable taste
Jessica D’Elena-Tweed - bestadsontv. com Location: Contact: Email Jessica D’Elena-Tweed Find Jessica D’Elena-Tweed on Facebook Find Jessica D’Elena-Tweed on Linkedin Find Jessica D’Elena-Tweed on Twitter Share |
Marketing Strategy for Yakult - 1094 Words | Studymode Yakult embarked on a fully integrated marketing campaign which incorporated multi-media advertising and extensive in-store sampling Yakult’s advertising primarily targeted the major household grocery buyer A successful launch posed a number of challenges
Launching Yakult’s European campaign with confidence - Kantar Yakult, a probiotic drink brand, had a goal of launching their new campaign, ‘Little bottle on a big mission’, across their markets with a single creative direction Yakult needed to act quickly, validate their creative ideas with consumers, and execute with confidence on a much larger scale