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Sales and marketing - HBR - Harvard Business Review How to Get Celebrity Investors to Back Your Business Sales and marketing Digital Article Mark DesJardine and Brian Connelly High-profile shareholders bring more than money—they bring reputation
5 Skills Every Salesperson Needs to Succeed A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
How Sales Teams Can Use Gen AI to Discover What Clients Need In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits While this can produce
Avoid These 3 Pitfalls When Giving a Sales Presentation A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations The findings revealed 12 common mistakes
How Generative AI Will Change Sales - Harvard Business Review Sales teams have typically not been early adopters of technology, but generative AI may be an exception to that Sales work typically requires administrative work, routine interactions with
The 7 Attributes of the Most Effective Sales Leaders Every salesperson knows the quality of their sales manager will have a profound impact on their own success A recent study I conducted proves this point Sixty-nine percent of salespeople who
Sales - HBR Sales leadership essentials for an era of rapidly advancing digital technology Managing an effective sales organization is key to revenue generation,
Can AI Assistants Add Value to Your Sales Team? AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople They analyze sales pitches and provide personalized feedback, helping salespeople refine