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About Us - Aberdeen Strategy Research Aberdeen Strategy Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies
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Stat of the Week: The (Rising!) Cost of Downtime - Aberdeen Strategy . . . Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with up to 91% accuracy Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more
Perfecting the Onboarding Funnel - Aberdeen Strategy Research The Aberdeen report, “ Welcome to the 21st Century, Onboarding! ” takes a deep dive into this idea, but here we provide the ideal timeline, content and features of the perfect onboarding funnel
39 Essential Content Marketing Facts - aberdeen. com Just in time for Content Marketing World 2014, I’ve pulled 39 of the most compelling findings from this library based on Aberdeen’s primary research You can download every report mentioned below with an Aberdeen membership – which, by the way, is 100% free
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The CMO and the Sales Leader: A Match Made in Heaven - Aberdeen . . . Aberdeen's Guest Contributors are subject matter experts from a wide range of roles within various organizations These folks are notable thought leaders in their fields who, through our blog, share their perspective on topics that are both relevant and valuable to your business practices