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Home - Aberdeen Strategy Research Aberdeen Strategy Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies
About Us - Aberdeen Strategy Research Aberdeen Strategy Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies
Research Insights - Aberdeen Strategy Research View Aberdeen’s fact-based, unbiased research insights Search and download resources from our latest research, or log in below to view the full research library
Stat of the Week: The (Rising!) Cost of Downtime - Aberdeen Strategy . . . Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with up to 91% accuracy Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more
Perfecting the Onboarding Funnel - Aberdeen Strategy Research The Aberdeen report, “ Welcome to the 21st Century, Onboarding! ” takes a deep dive into this idea, but here we provide the ideal timeline, content and features of the perfect onboarding funnel
39 Essential Content Marketing Facts - aberdeen. com Just in time for Content Marketing World 2014, I’ve pulled 39 of the most compelling findings from this library based on Aberdeen’s primary research You can download every report mentioned below with an Aberdeen membership – which, by the way, is 100% free
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Trigger Events: Making the Most of Real-Time Sales Intelligence These are real-time changes in social, economic or business climates that can have an immediate impact on the marketing, selling and customer service interactions that drive and populate Aberdeen’s continued research in the Sales Effectiveness space
Multi-Channel vs Omni-Channel Customer Experience: Distinct Value in . . . Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e g social, mobile, web, email and call center)
Why Video Marketing Adoption Drives Positive Change In her recent study on video marketing, the Aberdeen Group’s Chief Content Officer, Maribeth Ross uncovered a few interesting correlations between adopting video for content marketing, and improved overall performance