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Adnet Driven by understanding human behavior and brand stories, Adnet is changing the way brands connect with audiences in a digital world
Adnet How we do it Unifying the customer journey Every story starts with customer pain We are on a continual quest to identify, hypothesize, create, test, and scale media strategies that become the stories that solve each customer’s pain point We curate experiences that entertain, educate, and engage customers to act Our user-centric process focuses on constant iterative testing across
Adnet Programmatic Media Buying Algorithmic ad management across social, native, and search
Adnet We want everyone at Adnet to thrive in both their professional and personal lives We see ourselves as a family that pulls together to create and solve problems that make a difference in the lives of those we touch
Adnet Persona We start by identifying and developing relevant customer personas We then establish an accurate set of pain points that need a solution This phase enables us to get human-centric insights on customer desires and challenges
Adnet MEASURE Data-driven insights drive campaign success If you can’t measure it, you can’t manage it Data-driven campaigns leverage customer interaction data to make more accurate bid predictions and generate optimized customer experiences that improve total return on investment (ROI)
Adnet What’s your story? We publish stories that drive intent to purchase