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(PDF) Brand Management: Esensi, Posisi dan Strategi Fokus kajian Brand management pertama kali dipopulerkan oleh David Allen Aaker Brand bukanlah sekedar simbol, tapi juga menyiratkan manfaat produk melalui penyampai atribut merek
Branding: Jurnal Manajemen dan Bisnis - UIN Sunan Gunung . . . BRANDING: Jurnal Manajemen Bisnis is a peer-reviewed Journal published two times a year (April and October) by the Department of Management, Faculty of Economic and Islamic Business This journal is intended to be the journal for publishin articles reporting the results of research on management ISSN: 2963-8852 DOI: 10 15575 branding
Journal of Brand Management | palgrave The Journal of Brand Management is essential reading for brand strategists in private and public sector organizations, and academics in universities and business schools; brand researchers; business development executives; attorneys specializing in intellectual property and patents; and more
BRAND EQUITY AND STRATEGIES TO WIN BUSINESS COMPETITION There are seven indicators used in establishing brand strength The results of the study indicate the fact that building brand equity or strength can encourage customer loyalty and ultimately win the business competition
Peran Brand Trust dan Brand Reputation dalam Menguatkan . . . dilihat bahwa variabel brand performance (BPF) dipengaruhi oleh brand trust (TR), brand reputation (BRP) dan brand awareness (BAW) Hub ngan antar variabel signifikan dan positif dengan koefisien regresi pada masing-masing variabel yang tertera sebelum nama variabel Terdapatnya pengaruh variabel brand trust (TR) terhadap brand performance (BPF