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From generative AI to Gen Z How brands can win the next digital . . . From gaming to news to productivity solutions, Microsoft’s ecosystem touches all the spaces Gen Z relies on to shop, play, research, and decide Want to learn more about reaching Gen Z? Download our latest insights Find out how Gen Z interacts with chatbots and agents in A marketer's guide to chatbots and agents: From generative AI to ROI
Empowering small and midsize businesses for growth with generative AI At Microsoft Advertising, we’re keenly aware of the opportunity AI presents to small and midsized businesses We've made investments to empower SMBs to exceed their business objectives After all, we're in the business of empowering yours!
Get started with Microsoft Advertising: Smart Campaigns She is a contributing author about all things Marketing, Search and Conversational AI on sites like Forbes, Entrepreneur, Mumbrella, Search Engine Land, and Search Engine Journal Outside of work, Christi and her husband Jason, like to run, do crossfit and try to keep up with their 3 year old son and newborn daughter
Updates to Advertiser Identity Verification | Microsoft Advertising In June, we published a blog update sharing that Advertiser Identity Verification (AIV) would be required for all customers prior to August 1, to continue showing ads globally After additional review and consideration, our approach to unverified advertisers has been slightly modified to provide additional time to optimize our process while reducing impact to our customers All advertisers
Q A: How generative AI is reshaping search | Microsoft Advertising With all the buzz around generative AI in marketing, what’s a measurable benefit of AI-powered search that marketers may be underestimating? This is specific to shopping, but I’m impressed by the 53% increase in purchases when Copilot is a part of the user journey
AI in action: Five insights to unlock marketing ROI for every brand Generative AI (GAI) is proving itself as one of the most practical tools in the modern advertiser’s toolkit Brands of all sizes are leveraging Generative AI to maximize the impact of their advertising investments, delivering stronger ROI by optimizing both time and resources From instant copy generation to performance-boosting automation, GAI is changing the way brands reach new customers
Microsoft Monetize | Microsoft Advertising Microsoft Monetize is a strategic selling platform that provides holistic inventory management controls and differentiated buyer demand to enable you to unlock the full value of your inventory