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American Marketing Association | AMA The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field Together we will advance the field of marketing
About AMA - American Marketing Association The American Marketing Association is the essential community for marketers In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address
AMA Professional Certified Marketer® - American Marketing Association With the American Marketing Association, you can get a certification in marketing management, content marketing, and or two levels of digital marketing with our partner DMI, the Digital Marketing Pro and the Digital Marketing Expert
What is Marketing? — The Definition of Marketing — AMA Data and analytics take the guesswork out of marketing and allow you to focus on what matters – the success of your marketing campaigns Plus, they help you get more value from your marketing budget, improve customer efficiency, and understand what is working best in your marketing strategy
Marketing News | AMA American Marketing Association brings you the most up to date news, applications, and theories from the industry's leaders
Marketing Industry Stats and Information - American Marketing Association There are 2 5M marketers in the United States, 6M counting marketing-adjacent roles like sales, public relations, fundraising, user experience, and graphic design (Bureau of Labor Statistics, LinkedIn member data) 1; Globally there are at least 6 5M marketers and 15M professionals in marketing-adjacent roles 2
AMA Conference - American Marketing Association Explore the forefront of marketing innovation with the American Marketing Association’s renowned conferences We curate unparalleled experiences that blend established best practices with cutting-edge techniques, offering attendees unique insights to elevate their marketing strategies
AMA Membership Benefits - American Marketing Association Stay ahead in today's fast-paced marketing field with the American Marketing Association (AMA), the world's largest marketing association Join our community to access exclusive resources, training and networking opportunities that will propel your career forward
An Overview of Marketing - American Marketing Association This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction Plus, you will dive into marketing planning, including market research, pricing, distribution and targeting!
2024 AMA Symposium for the Marketing of Higher Education Join our insightful panel of leaders from American University and Sullivan as they share how university marketing, advancement, and communications came together to create a successful new comprehensive campaign and a powerful new brand—all at the same time