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New Era of Marketing in Plastic Surgery: A Systematic Review and . . . This could not be more true than for the field of plastic surgery, a crossroads where surgeons can utilize social media as an avenue for direct-to-consumer marketing, and clients patients are seeking out their surgeons through online resources 4 More specifically, social media has been demonstrated to serve as a critical tool for plastic
Call for Papers: Contemporary Research on Cosmetic Medicine Aesthetic Surgery Journal (ASJ) invites you to submit a proposal for the publication of a paper highlighting contemporary research on cosmetic medicine and dermatologic treatments, including, but not limited to injectables, laser treatments, aesthetic dermatology, and other emerging technology in the cosmetic medicine space
#PRS: A Study of Plastic Surgery Trends With the Rise of Instagram As more plastic surgeons engage in social media marketing, understanding and utilizing these trends could help increase practice awareness on potential patients, information dissemination, social media engagement, and medical education in the field of plastic surgery
Commercialization of Plastic Surgery - Oxford Academic The unanswered question today is whether cosmetic surgery represents just another endeavor waiting to be recast in the corporate mold Is selling medical care any different from selling widgets? Procedure-Driven Marketing Corporations directly market a cosmetic procedure to the public, no differently than any other commercial product
Updated Review of Plastic Surgery-Related Hashtag Utilization on . . . Abstract Background The popularity of social media continues to have a significant impact in the plastic surgery industry Understanding the influence of such platforms and recognizing trends, specifically on Instagram, can reveal significant implications for education and marketing
Product Marketing Within the Cosmetic Surgical Practice The practice of cosmetic surgery is surrounded by significant commercial pressures to remain competitive One response successfully used by physicians has been to bring aestheticians into the office to provide skin care, makeup, and patient interface services
Patient Preferences in Print Advertisement Marketing for Plastic Surgery Abstract Background: Plastic surgeons are competing for their share of a growing but still limited market, thus making advertising an important component in a successful plastic surgery practice Objective: The authors evaluate the variables, characteristics, and presentation features that make print advertisements most effectively pique the interest of individuals selecting a plastic surgeon