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Business-to-Business (B2B): What It Is and How It’s Used Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer B2B transactions tend to happen in the supply chain
Business-to-business - Wikipedia Business-to-business (B2B or, in some countries, BtoB or B4B) refers to trade and commercial activity where a business sees other businesses as its customer base This typically occurs when:
What is B2B (business-to-business) commerce and how does it . . . B2B (business-to-business) is a type of commerce involving the exchange of products, services or information between businesses, rather than from a business to consumer (B2C) A B2B transaction is conducted between two companies, such as a wholesaler and an online retailer
What is B2B: A Complete Guide to Business to Business (2025) B2B, or business to business, is a business model where companies sell products and services to other businesses, rather than directly to consumers If your customer is another business—whether they’re buying to resell, fulfill, distribute, or operate—you’re in B2B territory
Business-to-Business (B2B) | Meaning, Types, Pros Cons Business-to-business (B2B) is a business model where a business sells or purchases products or services to and from another business This type of relationship is common among manufacturers, wholesalers, distributors, and retailers that will resell the products or services
What is Business-to-Business (B2B)? Types and Examples Business-to-business (B2B) transactions refer to interactions between businesses rather than between businesses and individual consumers They involve the exchange of goods, services, or information between two or more companies