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BP: No longer ‘Beyond Petroleum’. Again. - Financial Times The company is leaning back into petroleum as its oil and gas business gushes profits and governments around the world fret about energy security What are we to make of its latest pivot?
How BP never went ‘Beyond Petroleum’ - behindthelogos. org When BP announced, with much fanfare, that it was changing its name to 'Beyond Petroleum' and changing its logo to the now-familiar green sunflower in 2000, critics were quick to point out that the company had spent more on the rebrand than it had on renewable energy the previous year
BPs Beyond Petroleum Campaign Losing its Sheen - PR Watch Back in July, 2000, British Petroleum launched a high-profile, $200 million public relations ad campaign designed by Ogilvy Mather to position the company as environmentally-friendly The company introduced a new slogan, "Beyond Petroleum," and changed its 70 year-old, sheild-style logo to a new, cheerful green and yellow sunburst
BP: From Beyond Petroleum to Back to Petroleum - LinkedIn However, today, BP could stand for "Back to Petroleum" following its recent decision to scale back renewable energy investments and increase oil and gas production Why the U-Turn?
Beyond petroleum - FairPlanet In this fairplanet dossier we explore the fossil fuel industry and ask what we need to do to move beyond the use of oil, gas and coal in order to halt climate change before it's too late
BP – ‘Beyond Petroleum’ (Round 2) | Visual Content ‘Beyond petroleum’ slogan was adopted in the 2000s when BP rebranded from ‘British Petroleum’ to symbolize commitment towards cleaner energy The brand’s goal was to prevent a further increase in emissions
Rebranding Starts Inside. Why BP Stepped In it. They changed their name to BP and adopted the tagline, "Beyond Petroleum " The goal of this project was to position BP as an environmentally sensitive company looking for sustainable, green energy sources
What Went Wrong for BP? Why the Oil Major Hit Reset It’s been almost 25 years since BP Plc attempted to rebrand itself as “Beyond Petroleum” and adopt a more environmentally friendly image But with a recent swing away from green energy