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Using Cliff’s Delta as a Non-Parametric Effect Size Measure: An . . . Cliff’s Delta as a Non-Parametric Effect Size Cliff’s (1993, 1996) delta (δ) is a robust and intuitive non-parametric alternative to SMD effect sizes such as Cohen’s d It is especially useful when data are non-normal, or are ordinal and hence have reduced variance (e g , Likert scale responses from surveys) Cliff’s δ was originally conceptualised as a dominance statistic, and is
tpb. measurement - UMass According to the theory of planned behavior (TPB), human behavior is guided by three kinds of considerations: beliefs about the likely consequences and experiences associated with the behavior (behavioral beliefs), beliefs about the normative expectations and behaviors of significant others (normative beliefs), and beliefs about the presence of factors that may facilitate or impede performance