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Branding - American Marketing Association Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services What is Brand Marketing? Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors Brand marketing aims to connect emotionally with
How Your Brand Strategy Drives Business Growth A consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better quality customers with higher retention rates and raising the perceived value of your products or services
The Four Steps of Effective Brand Research Quantitative and qualitative research are crucial tools for building a brand strategy Discover the four steps to effective research that finds insightful
The Marketers Guide to Modernizing a Legacy Brand What if your company’s age-old logo and brand identity don’t reflect the breadth of products your company actually produces today? And most importantly, how can you as a brand marketer refresh and modernize a historic brand without losing the consumer love and brand equity that’s taken so many decades to nurture?
The Brandification of Private Labels: Beyond Budget Private labels, also known as store brands, were considered low-cost substitutes for decades—but their popularity is now booming How and why is this transformation happening? What can retailers learn?
Creating a Culture of Brand Love - American Marketing Association Brand love is a marketing strategy that looks to adopt brand-loyal customers and turn them into advocates or influencers for your brand In an effort to achieve this culture, brands must foster customer satisfaction, customer value and relationship marketing Let’s take a look at the three elements needed to successfully create a culture of brand love Customer Satisfaction Customer
The Best Advertisements of All Time: Top 19 Iconic Campaigns Across Media The brand sponsored Felix Baumgartner’s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide The feat showcased Red Bull’s association with extreme sports and cemented its reputation as a brand that pushes boundaries
What is a Trademark? | The AMA Guide for Marketers The first question is relatively simple: Are you applying to register a mark for your brand, rather than, say, a patent or some other form of intellectual property The second question is a little more complex, and goes to whether your mark is distinctive enough from other marks for similar products
What is Strategic Marketing? Definition, Importance, and Key Components Here’s why embracing a strategic approach is essential for building a brand that lasts: It aligns every action with your vision and mission: Strategic marketing ensures that all efforts support your brand’s core purpose, creating a consistent experience that builds trust and reinforces your identity