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Branding - American Marketing Association Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors Brand marketing aims to connect emotionally with consumers, build loyalty, and ultimately drive sales and market share through activities like advertising
What Is Branding? Complete Guide for Marketers in 2025 Your brand identity is what we typically think of as branding It includes all the visual elements that make your business easily recognizable, like your logo, color palette, and typography Your brand identity is defined and distinguished by being memorable, unique, easily identifiable, and aesthetically appealing
How social listening is the key to cultural relevance to your brand. How can it help my brand be culturally relevant? Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural relevance Understanding your audience This is incredibly important to marketers, and social listening can help you do that in real time and with real data
Personal Branding 101: How to Manage Your Personal Brand Keep your personal brand fresh by staying up to date with industry trends and adapting to changes Audit your personal brand once a year Communicate Consistently: Whether it’s through your LinkedIn profile, networking events, or presentations, ensure that your personal brand message is consistent across all platforms This builds credibility
Brand Strategy 101 - American Marketing Association Skills You’ll Gain Brand Guidelines Brand Management Storytelling Brand Design What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification Course Overview Discover the ingredients of an impactful brand strategy! You will learn how to craft a brand strategy and commitment, […]
[Brand Identity] How Effective Logos Shape Consumer Beliefs And it can encourage consumers at the point of purchase, being a relatively costless way to reinforce brand positioning Lessons for Chief Sales Officers Brands may want to consider using design elements that encourage structured unstructured perceptions of logos, products, product packaging, and retail store design if their brand is primarily
15 Creative Marketing Campaign Ideas to Skyrocket Your Brand Visibility Partnering with social or environmental causes enhances your brand image and fosters deeper connections with your audience In fact, 78% of liberal and 52% of conservative consumers want brands to take a stand Here’s how to integrate cause-driven marketing into your strategy: Pick a cause that aligns with your brand: Authenticity is key
The Marketers Guide to Modernizing a Legacy Brand Maintaining brand relevance goes beyond understanding how your product fits into your customers’ lives It requires a considered approach to analyzing and understanding what your brand assets, marketing and messages mean to your audiences The meaning behind how your brand shows up is what connects emotionally and culturally with people
What is a Trademark? | The AMA Guide for Marketers Trademarks are a vital part of protecting your business and your brand, but for marketers who didn’t take the bar exam, they can seem daunting “More than 3,000 trademark infringement lawsuits are filed each year in US district courts, with litigation that advances to trial costing between $375K to $2M per case ”
Brand and Demand Marketing: Marketings Powerful New Duo The thesis calls for allocating 60% of the marketing budget to brand efforts and 40% to demand No matter how cherished your brand’s logo, package or product might be, product categories are evolving around you, and your brand has to evolve with it Such rules of thumb offer quick, evidence-based solutions They also help defend brand