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Branding - American Marketing Association Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services What is Brand Marketing? Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors Brand marketing aims to connect emotionally with
The Four Steps of Effective Brand Research Quantitative and qualitative research are crucial tools for building a brand strategy Discover the four steps to effective research that finds insightful
How Your Brand Strategy Drives Business Growth A consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better quality customers with higher retention rates and raising the perceived value of your products or services
Content Branding Archives Content Branding is the “what” of marketing This domain includes the creation and management of all digital and physical media created to promote the brand or a specific product or service Regardless of media or communication, all marketers need to keep the organization’s brand identity and voice at the center of all marketing efforts
The Marketers Guide to Modernizing a Legacy Brand What if your company’s age-old logo and brand identity don’t reflect the breadth of products your company actually produces today? And most importantly, how can you as a brand marketer refresh and modernize a historic brand without losing the consumer love and brand equity that’s taken so many decades to nurture?
15 Creative Marketing Campaign Ideas to Skyrocket Your Brand Visibility We’re breaking down 15 creative campaign ideas designed to make your brand stand out From viral challenges to unexpected collaborations, these strategies inspire, engage, and deliver measurable results 15 Creative Marketing Campaign Ideas Here are 15 creative campaign ideas that will grab attention, spark engagement, and get your brand the recognition it deserves 1 Leverage influencer
Guide to Types of Marketing: Strategies, Techniques, and Tactics Explained Brand marketing focuses on shaping public perception of your brand to foster trust, loyalty, and recognition This marketing type has several key objectives: it builds brand identity, differentiates your offerings from competitors, and creates emotional connections with customers
The Best Advertisements of All Time: Top 19 Iconic Campaigns Across Media The brand sponsored Felix Baumgartner’s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide The feat showcased Red Bull’s association with extreme sports and cemented its reputation as a brand that pushes boundaries Takeaways for marketers:
Brand Strategy 101 - American Marketing Association Brand Strategy 101 Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need Beginner | 1 Hour | 18 Modules $79 for non-members | $49 for members