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646-021-CMO_Infographic_11 - Deloitte United States Redefining the modern CMO The role of the marketing chief has evolved What about the approach? CMOs often need more than great marketing chops To take on the next level of C-suite leadership, they typically need to demonstrate to their peers how marketing drives strategic growth Relentlessly safeguard the customer
Focus on marketing talent - Deloitte United States The August 2018 CMO Survey, produced by Christine Moorman at Duke University, with partners Deloitte, the Fuqua School of Business, and the American Marketing Association, finds that changes to the digital marketing landscape are expected to impact far more than the bottom line
D igital D iviDe - deloitte. com As a CMO, you may relate to feelings of both pressure and opportunity that come with your role in the new digital era, perceiving many gaps to bridge: managing revenue growth while improving the customer experience; balancing serving vs selling; moving from data aggregation to action and insight; navigating real-time automation; and feeling
Digital workplace and culture How digital technologies are changing the . . . How digital technologies are changing the workforce and how enterprises can adapt and evolve By: Jennifer Buchanan, Specialist Leader; Beth Kelley, Manager; Alicia Hatch, CMO of Deloitte Digital Many business leaders are currently operating under a traditional model: vertically integrated companies hiring full-time employees to work eight- to nine-hour shifts in a company’s own ofice, campus
A Winning Combination - Deloitte United States Transformation Approach Many Modern Marketers struggle to engage with their ever-evolving customers in relevant ways, with seamless touch-points synchronized with their journey They need to transform the way they conceptualize, evaluate, and activate digital marketing initiatives – and that starts with successfully integrating Marketing, Technology, Business and Analytics Deloitte recently