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The CMO Program - Deloitte United States The CMO Program Chief Marketing Officers (CMOs) hold one of the most innovative and challenging roles in business today Those who excel can operate at the highest level to drive growth and create value for their organizations The client experiences of Deloitte‘s CMO Program help CMOs and senior marketing leaders stand out in their organization and industry, produce impactful results, and
Redefined CMO role | Deloitte Insights The expansive role of the chief marketing officer is filled with possibility, but many CMOs lack the confidence to truly engage with the C-suite How can CMOs build confidence to elevate their influence and fully realize their role’s potential?
Digital marketing and the mind of the CMO | Deloitte Insights The rising importance of digital media, marketing, and commerce is elevating the importance of the chief marketing officer as strategist, innovator, and buyer of advisory services and technology
CMO Content and Insights | Deloitte US CMOs need to stay ahead of the curve Deloitte provides data-driven insights on marketing trends and how they affect CMOs and their organizations
THE CMO’S GROWTH DRIVING PLAYBO - Deloitte United States INTRODUCTION The CMO Council, in collaboration with Deloitte, recently embarked on an initiative to investigate if and how chief marketing oficers are embracing their roles as growth drivers According to new data revealed in the study, “CMOs and the Spark to Drive Growth,” some marketers have adopted a short-term gains focus fueled by traditional marketing activities such as demand
Deloitte US | Together Makes Progress Discover industry insights and audit, tax, and consulting services that drive impact from Deloitte’s global network of member firms
HOW TO BUILD A STRONGER RELATIONSHIP WITH YOUR CIO The CMO-CIO partnership is the most important C-suite relationship for digital transformation We all know it: The roles of the CMO and CIO are converging The traditional model of CMO as a Mad Men-style creative and CIO as the back-end infrastructure and operations leader won’t succeed in our customer-powered, digital environment Exponentially increasing data along with customer demands for
CMO Client Experiences | Deloitte US Services CMO Client Experiences At Deloitte, we invite chief marketing officers (CMOs) to bring us their biggest challenges, knowing we have what it takes to bring a new business vision to life