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What Is Competitive Advantage? + How to Find Your Strategic Edge Competitive advantage is the upper hand a company has (or seeks) over its competitors A company can gain that edge through various means, including brand size or longevity, product quality, market share, and more
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Competitive Edge - Marketing. gl Definition of Competitive Edge A distinct advantage that sets a company apart from its competitors Explanation of Competitive Edge A competitive edge refers to the unique advantages or attributes that allow a business to outperform its competitors and achieve superior performance in the market