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Consumer - Wikipedia A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities The term most commonly refers to a person who purchases goods and services for personal use
Toward an understanding of young consumers daily consumption . . . More than 30 years have passed since Doi Moi, the economic and political reforms that transformed Vietnam into a lower middle-income market from one of the world's poorest markets This transformation brought about changes in the consumption practices of Vietnamese consumers
Consumer Behaviour in the Smartphone Market in Vietnam - IJIMT smartphones of consumer behaviour in emerging markets First, the study uses demographic factors and independent variables of Advertising, Perceived Quality, Word of Mouth, and Price and their impact on Brand Perception and the resulting strength of brand perc