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What Is a CRM System? Definition, Advantages Examples CRM systems enable streamlined sales, marketing, and service activities, as well as strengthen relationships by allowing agents to provide more personalized interactions with contacts They work by pulling together lead and customer data collected by business websites, social media, emails, and third-party apps into a single customer database
What Is CRM? Definition, Types, Benefits Real-World Use Cases Customer Relationship Management — or CRM for short — is more than just software It’s a strategic approach to building stronger client relationships, optimizing sales, and delivering consistent support At its core, CRM helps turn scattered data and missed opportunities into personalized engagement and measurable growth