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The Oxford Word of the Year 2025 is rage bait - Oxford University Press Rage bait is defined as “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content” With 2025’s news cycle dominated by social unrest, debates about the regulation of online content, and concerns over digital wellbeing
The Oxford word of year for 2025 is rage bait – NBC Chicago ‘Rage bait' named Oxford University Press word of year as outrage fuels social media traffic in 2025 Rage bait topped two other contenders, “aura farming’’ and “biohack," after public
‘Rage bait’ named Oxford’s word of the year for 2025 Rage bait has been named the official Oxford word of 2025 after language experts noticed its usage has tripled this year Oxford University Press, which publishes the Oxford English Dictionary
Oxford names rage bait as Word of the Year 2025 - DW The term "rage bait" has been chosen as Oxford's Word of the Year for 2025, reflecting the rise of outrage-driven online content It beat contenders "aura farming" and "biohack" in a public vote