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The origin of DeSoto cars (a Chrysler division) - Allpar Forums The original DeSoto logo is believed to be Hernando DeSoto's coat of arms (see top of page photo); it was diluted more and more until, by the end in 1961, it was reduced to the cross mark in the middle of the 1960-1961 wheelcover A brief attempt at a different stylized logo showed up in the middle of the 1958 Adventurer wheel cover and later
The DeSoto, Plymouth, and Dodge Coronado - Allpar Forums The DeSoto Coronado was a trim option on the 1954 Firedome and 1955 Fireflite 1955 Coronados were only 4 door Fireflite sedans in three colors, black, turquoise and white Leslie Howard wrote: The 1955 DeSoto Fireflite Coronado was only available in the tri-tone color scheme (with a bright green, white top, and black side-spear) or turquiose
DeSoto cars, 1928-1961, with specifications - Allpar Forums 1950 DESOTO CUSTOM, S-14: DeSoto's new 12-inch brakes with cyclebond linings were among the largest used on any American passenger car The introduction of bonded linings to De Soto and other Chrysler cars became another First Shipments for the year rose to 136, 203 as De Soto passed the 100,000 sales mark for the second year in a row
Chrysler Corporation 1949-1952 (Plymouth, Dodge, DeSoto): Smaller on . . . Desoto built four car lines, but only two were sold in North America For export, Desoto built the Diplomat, which was an 111 inch (2819mm) wheelbase Plymouth with Desoto badge and grille, and the Diplomat Deluxe Custom which was a standard 118 5 inch (3010mm) Plymouth with the same add-ons
The DeSoto-Warren Plant of Chrysler Corporation (and. . . DeSoto-Warren finished its first fuselage sections in May, 1942, and was ahead of schedule when, in July, the Air Force asked the plant to restrict production to only 65 sets a month The Army also changed the wing flaps and moved them to DeSoto-Warren Then, in mid-1943, with 1,200 planes done, the plants changed to the new B-29 Superfortress
1955-1957: Dodge and the DeSoto Firesweep From the Inside - Allpar Forums Quality control was a problem throughout Detroit in the late fifties, but the sin seemed greater at DeSoto in light of the make’s previous high standards Predictably, customers didn't return to DeSoto show rooms for 1958 Making matters worse was a recession Unemployment topped 5 1 million, meaning fewer people could afford a new DeSoto
Illustrated Plymouth DeSoto Buyers Guide - Allpar Forums Illustrated Plymouth DeSoto Buyer's Guide - DeSoto: 1950s-1961 by Jim Benjaminson DeSoto's 1950 cars, like the Plymouths, were essentially restyled '49s They could be easily identified by the addition of a body color panel in the center of the grille, dividing the 14 grille teeth which by this time had become a DeSoto trademark
Illustrated Plymouth DeSoto Buyers Guide – Introduction Plymouth and DeSoto shared much of their early heritage Both were introduced in 1928 as 1929 models; both shared, for a time, production facilities, and many of the cars' major components were interchangeable Then they went their separate ways; DeSoto's path would lead it to oblivion, followed, but not for some forty years, by Plymouth
James Waters and Plymouth and DeSoto Taxis - Allpar Forums The DeSoto "Skyview" taxi, which appears to have been introduced around 1941, was a Waters innovation that was extremely popular in New York and other cities This consisted of a long-wheelbase DeSoto sedan (the long wheelbase due to an NYC regulation at the time) with a plexiglas roof panel allowing tourists to oooh and ahh at the tall buildings
Inside Chrysler: Losing DeSoto, 1957-1960 - Allpar Forums The 1957 DeSoto Firesweep was, in essence, a Dodge Marketed as a low-priced alternative to the larger DeSoto, it rode on the 122 inch Dodge wheelbase, and was powered by a Dodge 325 V-8 Even though it had DeSoto styling, it shared just about everything else with Dodge