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Fan Index 2024 25 Ear to the Ground, a leading global strategic and creative agency, is proud to unveil the 24 25 Fan_Intelligence®_Index — our annual report that ranks the world’s 100 biggest brands by cultural attraction in sports and gaming
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Fan Index Launch Welcome to the 23 24 Fan Intelligence® Index, Ear to the Ground’s global ranking of the most culturally attractive brands in sports and gaming 100 of the world's leading brands, across 13 categories, have been ranked by cultural tastemakers from our Fan Intelligence® Network
Ear to the Ground | Creative Agency for Sports, Gaming Entertainment The “Ici C’est Notre” campaign has been rolled out in a revolutionary way, beginning with a 'raised from concrete' hospitality area called 'Le Snipes Deck' that has been purpose built for the Parisian youth community to sit next to the PSG ultras To announce the partnership we created a launch film with players and community members on a rooftop in the banlieue before the players walked
About Ear to the Ground | Fan-Centric Creative Agency Discover Ear to the Ground, a creative agency dedicated to shaping brand relevance in sports, gaming, and entertainment through authentic fan insights and innovative storytelling
Fan Intelligence - Index Report 2025 26 Competition This year, the story is clear: cultural power has shifted into The Third Space, the fan-led spaces that sit outside traditional media and brand control, where meaning is made every day Think Discord servers, TikTok edits, fan podcasts, watch parties, and meme accounts