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Cannabis Product Types in the U. S. A. in 2025, Research Beverages: Drinks infused with THC or CBD, including teas, sodas, juices, and even beer-like or wine-like products (minus the alcohol) Cannabis beverages are an emerging category offering a social, alcohol-free way to consume, often with controlled dosing per bottle or can Capsules Tablets: Pills containing cannabis in oil or powdered form
CBD and THC: Who Buys It, and Why? - fdrsinc. org categories based on self-reported CBD and THC usage Respondents were categorized as consumers of: (i) both CBD and THC, (ii) THC-only, (iii) CBD-only, or (iv) neither CBD nor THC A multinomial logistic regression model was estimated using the consumer categories as the dependent variable to determine the factors influencing CBD and or THC usage
Who Is Most Likely to Use Cannabis? A Look at Demographics - CBD Oracle Perhaps the most startling trend of this nature is that 8 3% of purchases by women include CBD, compared to 5% of men’s purchases This is all broadly interpreted as women having a preference for “wellness-adjacent” products
The demographics of cannabis consumers - Headset In this report, we attempt to understand how age and gender affect cannabis purchasing habits As in any industry, cannabis consumers from different generations have different purchasing habits, and the same is true for gender
Cannabis Consumer Demographics: A Surprising Look at the Modern . . . In this post, we’ll take a closer look at the shifting demographics of cannabis consumers and explore how these changes are shaping the industry as a whole Contrary to popular belief, the modern cannabis consumer isn’t confined to one specific age group or socioeconomic status
cannabis consumer behavior analysis: 10 Powerful Positive Trends 2025 Demographics: Typically 30-55, slightly more female than male; Motivations: Stress management, sleep improvement, pain relief; Preferences: Low-dose products, tinctures, topicals, CBD-dominant items; Information needs: Precise dosing, ingredient transparency, integration with other wellness practices
CBD and THC: Who Buys It, and Why? - ageconsearch. umn. edu While the market for CBD and THC products is expanding, less is known about who uses the various cannabis-derived products, their reasons for use, and their product preferences We surveyed 963 U S adults and used market segmentation based on self-reported consumption to understand demand
Spending on CBD and Products containing THC in 2022 - Gold Bee Spending on marijuana, including both THC and CBD products, was highest among millennials, who, on average, reported spending $90 per month on CBD and $123 on THC Generation X respondents weren’t far behind, reporting average monthly spending of $86 on CBD and $114 on THC
Consumer Behavior and Assessing Effects of Cannabis Products What types of cannabis products, and associated modes of delivery, are used by consumers? Does preferred THC CBD concentration vary across sociodemographic groups? What motives for use are associated with high CBD products?