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What Is a Franchise, and How Does It Work? - Investopedia A franchise is a business model in which a franchisee pays a franchisor for the right to use its brand, business processes, and proprietary knowledge to do business under the franchisor's name
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Franchising - Wikipedia Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee [1]
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