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Control Deprivation Motivates Acquisition of Utilitarian Products The authors propose that consumers compensate for a loss of perceived control by buying utilitarian products (e g , household cleaning agents) because of these products’ association with problem solving, a quality that promotes a sense of control
Control Deprivation Motivates Acquisition of Utilitarian Products The authors propose that consumers compensate for a loss of perceived control by buying utilitarian products (e g , household cleaning agents) because of these products' association with problem solving, a quality that promotes a sense of control
Consumer Behavior: Woolworths Utilitarian Products - Desklib This report analyzes the research article by Chen, Lee, and Yap (2017) on how control deprivation motivates the acquisition of utilitarian products, particularly household cleaning agents, due to their problem-solving association and quality
Control Deprivation Motivates Acquisition of Utilitarian Products The authors propose that consumers compensate for a loss of perceived control by buying utilitarian products (e g , household cleaning agents) because of these products’ association with problem solving, a quality that promotes a sense of control
Control Deprivation Motivates Acquisition of Utilitarian Products Trying to restore control can also lead to choice of healthy foods and utilitarian products (Chen, Lee, Yap, ; VanBergen Laran, ) People choose products associated with self‐control because these products signal more effort compared with indulgent products, and effort makes consumers feel more in control of their environment (Cutright