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Adobe: Generative AI-powered shopping rises with traffic to U. S. retail . . . Data from Adobe showed a major increase in AI-driven traffic to U S retail sites, as consumers leaned on these tools to research products, find discounts, and look for gift ideas Adobe issued a report today that shows continued momentum in AI-powered shopping, with new data through July 2025
Gen AI drives a 4,700% surge in traffic to shopping sites in the US: Adobe Adobe spotted the first big wave of generative AI-driven traffic to US retail sites during the holiday season In 2024, from Nov 1 to Dec 31, clicks from AI sources jumped 1,300% YoY—and on Cyber Monday alone, visits spiked 1,950%
Adobe Analytics: GenAI Drives Traffic to Retail Websites A growing number of consumers are finding their way to U S retail websites by clicking on links in generative artificial intelligence (GenAI) chat interfaces, Adobe Analytics said Monday