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Rethinking brand management within sport: advancing towards . . . Implications This article provides a holistic perspective on brand co-creation among multiple actors and the role of the brand conductor We examine the organisational brand management perspective, the network of actors actively co-creating sport brands, and the underlying structures of brand co-creation within the context of sport brands and the multi-actor-dominant logic This opens new
What MBA Students Need to Know About Brand Management in 2024 In this Q A, Professor Chris Pullig describes the skills and perspectives every MBA student needs to navigate the ever-changing world of brand management From brand activism to AI influencers, there is never a dull moment in the world of brand management We sat down with Chris Pullig, PhD, department chair and professor of Marketing at the Hankamer School of Business, to understand what
Stakeholder-oriented brand management: A Venn-diagram . . . Adopting a multi-stakeholder perspective on brand management, this paper discusses different methodological approaches that allow for a cross-stakeholder evaluation of associations the brand triggers Our main contribution is the proposal and illustration of a Venn-diagram approach as a simple-to-implement, yet insightful methodology to visualize findings from free association questions This
Social Media Brand Management - Thrive Internet Marketing Agency Social media brand management or social media branding is the use of combined social media brand marketing and social media promotion services that align with your brand persona to attract, engage and expand your target market Social media marketing and branding companies identify your unique brand voice and image to create a customized social media brand guide and launch brand strategy