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[UA] Referrals are from googleads. g. doubleclick. net or tpc . . . If you notice googleads g doubleclick net appearing in your reports, check to see if auto-tagging is turned on in your Google Ads account, and that your own campaign variables are labeled correctly Similarly, referrals from tpc googlesyndication com are clicks on ads showing on the Google Ad Manager network Related resources
Access your Google Analytics account Help Center; Get started with Analytics; Collect and manage data; Report and explore; Advertising and attribution
[GA4] Find your Google tag ID - Analytics Help A Google tag ID is a series of letters and numbers that usually starts with "G-" You need a Google tag ID to set up a Google Analytics 4 property for your website using Google Tag Manager and many content management systems (CMSes) A Google tag is a piece of code that you place on your website If you don't use Google Tag Manager or a CMS
[GA4] URL builders: Collect campaign data with custom URLs Parameter values are case sensitive, e g utm_source=google is different from utm_source=Google If you're setting up URL parameters for a Universal Analytics site, then you have to add at least utm_source and utm_medium