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I-COM Marketers have an opportunity to win competitive advantage by laying a resilient data foundation The success of AI projects often depends on overcoming key challenges related to data quality, governance, ethics, and customer experience A strong data foundation also supports advanced frameworks for measuring marketing effectiveness, such as MMM, incrementality, and cross-channel impact (e g
Overview | Summit 2025 — I-COM The I-COM Summit Experience is a one-of-a-kind, invitation-only event that offers Smart Marketing Executives the opportunity to create lasting connections and explore the industry’s forefront together
I-COM Awards — I-COM I-COM has pioneered a series of prestigious competitions to showcase the latest ground-breaking work in Smart Data Marketing, provide a unique opportunity to identify potential partners and inspiration to help companies transform
Members — I-COM We have the honour of working with the world's leading companies within Smart Data Marketing Our Members comprise:
Membership — I-COM I-COM is a global association helping Smart Data Marketers holistically transform their business and personal growth
Data Creativity Awards — I-COM The I-COM Data Creativity Awards stand as a beacon of recognition for groundbreaking achievements in Smart Data Marketing We offer a unique platform that celebrates the creativity and innovation of companies and individuals who leverage data to deliver business value and gain a competitive edge
Marketing Transformation Hackathon — I-COM With the Marketing Transformation Hackathon, I-COM pioneered the first public CMO-focused global competition in 2015, connecting the magic of Data Science with the world of Marketing Since then, the Hackathon has gained widespread recognition and support from leading companies such as P G, J J, Carrefour, Lufthansa, and Unilever
Overview — I-COM I-COM Working Groups are the back and bone of our organisation A forum where over 450 industry leaders come together to discuss the forefront of Smart Data Marketing The groups are open to all I-COM Members and provide valuable interactions and learnings as well as decision-making input which guides I-COM's direction Participants are C-Level Senior Executives, along with Data Practitioners