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Joico – the joi of healthy hair Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level
Hair Care – Joico Discover Joico Scalp Vitality – inspired by the latest in skincare A game-changing home care system that universally protects color and hair health to help you defy fading and damage
Hair Color – Joico With expert advice and an unparalleled collection of innovative color, Joico delivers healthy-looking, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds
Pro Care – Joico Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system
Pro Color – Joico See blonde hair in a whole new light with BLONDE LIFE, Joico’s system of lighteners toners created just for blondes…and those who want to be lifted to new heights without sacrificing shine or condition
Style Finish – Joico Style Finish Style and substance? It’s the only way we know Our Style Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on
Salon Locator – Joico Add Update Your Salon Use Joico products in your salon? Submit your salon info to be added to the Joico Salon Locator:
About – Joico Joico is focused on getting closer to our beauty community and the way to do that is to meet them where they are, which is largely online and always evolving We have so much planned and I can’t wait for Joico’s future!
Defy Damage – Joico Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system
Defy Damage Masque – Joico This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact