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Krogers Private Selection: A Strategic Powerhouse in the Premium . . . In the evolving landscape of the grocery sector, private-label brands have emerged as critical drivers of profitability and customer loyalty Among these, Kroger's Private Selection stands out as a strategic cornerstone of the retailer's premium private-label portfolio With a 22% share of the premium food and beverage tier in 2025, according to
Kroger private brands surpass $26B | Store Brands Kroger's Private Selection sales increased 20% and Simple Truth sales grew by 18% for Q4 With more cooking at home, premium products are of note as well, marked by a 20% increase in sales for Kroger’s Private Selection brand, while its meal service Home Chef had record sales Deli and ready-to-heat foods also had a strong fourth quarter
Kroger SWOT Analysis: Fresh for Everyone Omnichannel Growth and Private . . . Kroger’s private brands, including Simple Truth and Private Selection, provide quality and value that build loyalty and expand margins The portfolio spans natural and organic, premium, and everyday essentials, giving customers attractive trade-down and trade-up options
Heres Why Its Private Label Goods Give Kroger a Competitive Edge Simple Truth, Private Selection, Smart Way, and Heritage Farm are some of Kroger's brands you may have been buying without even realizing you're only buying them from a Kroger-owned grocery store
Kroger expects private brands to further growth in 2025 In fiscal 2024 ended Feb 1, Cincinnati-based Kroger rolled out more than 900 new private brand products, including 370 new fresh items The year featured the debut of Field Vine, a new brand of regionally grown berries, as well as the launch of meal bundles under the Simple Truth organic and natural brand
Discovering the Best of Kroger: A Guide to Top Private Selection and . . . Kroger’s Private Selection and Simple Truth lines are popular among shoppers looking for quality and flavor Here’s a detailed look at some of the standout products you can find at your local Kroger store, ranging from everyday essentials to indulgent treats
Orchard Elevates Krogers Simple Truth Private Selection CHALLENGE Kroger needed to find an agency to help them elevate their social content for in-store brands Simple Truth and Private Selection beyond commodity and deliver relevant, valuable, engaging creative in a timely, cost-effective manner
The Difference Between Krogers Private Brands Barney Kroger, the founder of the chain, reportedly placed a lot of importance on private labels So much so, that today, there are 35 Kroger-owned food manufacturing facilities, which create nearly 40% of Kroger's private label products (via Kroger history) The sales of these products account for over a quarter of all store sales