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Perspectives – Kelton Global Kelton Global's whitepapers, ebooks and guides help marketers, consumer insights teams and PR pros discover new ways to reach their consumers
Case Studies Archive - Kelton Global Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design
Samsung Launches New Devices With High Hopes Expect a major sales response, especially from itching-to-upgrade owners of the Galaxy S 4, T-Mobile said in an April 11 statement, announcing that it had teamed with research firm Kelton Group, which surveyed GS4 owners and learned of “pent-up demand ”
STORYMAKING A process for taking insights to impact. Faced with the reality that even their highest-end consumers were trading down more than ever before, a major national upscale retailer turned to Kelton to understand how best to reengage its core customer base
Consumers Confused by Egg Carton Terminology Lack of federal labeling standards and misuse of category terminology such as "cage-free," "organic" and "free range" has led to consumer egg carton confusion, according to a survey Kelton conducted for the happy egg co
Do the Legwork: How to Save While Shopping More than 90% of consumers said they’re always looking for ways to save in a new survey conducted by Kelton for RetailMeNot But wanting something and doing the legwork to get it are two entirely different concepts
How to Unlock Direct-to-Consumer Growth for Your Business - Kelton Global Brand decision-makers indicate that their businesses are adapting to meet new consumer demands (93%) and that their companies are figuring out the best strategy to guide the business (90%) Moving into 2021, their #1 priority is revenue growth, with DTC sales and an improved customer experience viewed as the key levers to achieve this goal As a result, brands are increasing their DTC budgets
AUTHENTICITY Kelton Global is an insights and strategy consultancy with offices in New York, Los Angeles, Chicago, and London We blend consumer and cultural insights to identify emerging trends
What Americans Want in Loyalty Rewards Programs Loyalty rewards programs have long been offered by credit cards and retailers Nearly a third of Americans surveyed by Kelton Global, in a survey commissioned by The Wall Street Journal, say the ideal quality in such a program would be no time limit to redeem rewards
Gen Z x - Kelton Global Founded by journalists, Kelton is purpose-built for discovery We ask questions, synthesize information, and put the pieces together to find the best way forward Our diverse teams marry insight and imagination to help companies innovate, build brands, communicate and overcome strategic hurdles