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About the Customer Value Column | Meta Business Help Center Depending on your business, ‘value’ could have many definitions including order value, number of items ordered, membership or customer lifetime value Adding a customer value column in your customer list allows you to create a customer value custom audience
How To Create Purchase Behavior Audiences on Meta Ads Manager Using either Meta's automatic value-based lookalike creation, or uploading a list of your own and indicating lifetime purchase value per customer, you can give Meta a prioritized list of your best customers to then find users who best match based on those values
Meta launches Audience Labels for Customer List Audiences Meta now lets advertisers assign labels to Customer List Custom Audiences, such as qualified leads, disqualified leads, customers, high-value, and low-value These labels don't yet affect ad delivery but may help manage audiences and enable future features
Create a Customer Value Custom Audience | Meta Business Help Center Go to Create audience > Custom audience > Customer list Prepare your customer list by selecting the identifiers to include Answer the Customer value prompt and select Next Add the customer list you want to use for your new custom audience, then give it a name
How to create Customer List Custom Audience What is a Customer List Custom Audience? A Meta Customer List Custom Audience lets you use your own customer data (emails, phone numbers, etc ) in Ad Manager to reach specific individuals on Facebook and Instagram The data is matched to user profiles so you can deliver targeted ads
How to create a value-based lookalike audience in Meta Ads Learn how to create a value-based lookalike audience in Meta Ads using CLV (customer lifetime value) data from Klaviyo Essentially, when you export a list or segment from Klaviyo, you can upload it as a Facebook custom audience and use it as a source to create a similar, lookalike audience