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Matcha hype takes toll on global supply chains The latest casualty of social media hype is the matcha global supply chains As the demand for the green powder has surged, the farmers in Japan are facing difficulties to keep up with the
Sipping The Hype: How Matcha, Dubai Chocolate And Labubu Took . . . In today’s digital age, trends aren’t born, but they are manufactured Every few weeks, there is a new trend, a “must-have” that blows up on social media and completely takes over the world Whether it's matcha, kombucha, or collagen gummies, these products go from being a niche to an absolute necessity almost overnight , Food, Times Now
The Latest Casualty of Social Media Hype Is Your Matcha . . . Experts say spike in demand since last year appears to have been driven in large part by the explosive buzz around matcha drinks on social media That has put immense pressure on limited supplies