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“That’s How It’s Done” – Direct Line launches major new brand campaign Direct Line today announces the launch of a major new brand platform and multi-channel advertising campaign - “That’s How It’s Done” Going live on 21 July, the campaign highlights how Direct Line offers the best combination of speed and service for its customers
Direct Line gets a cheeky reboot with bold new campaign by VCCP How would life feel if everything just worked? That's the question at the heart of Direct Line's new brand platform, That's How It's Done – a bold, funny, and refreshingly simple campaign developed by creative agency VCCP
Direct Line unveils new brand campaign: ‘That’s How It’s Done’ Launching on 21 July, the campaign marks a confident return to market leadership and aims to re-establish Direct Line as a category disruptor, showing the public what great insurance truly looks like: fast, seamless and hassle-free
Direct Line flags up its ‘extra mile’ in first work by VCCP Direct Line is launching a major new brand platform and multi-channel advertising campaign aimed at highlighting how the insurance giant offers the best combination of speed and service for its customers
“That’s How It’s Done” – Direct Line launches major new brand campaign Direct Line today announces the launch of a major new brand platform and multi-channel advertising campaign – “That’s How It’s Done” Going live on 21 July, the campaign highlights how Direct Line offers the best combination of speed and service for its customers
Direct Line - “That’s How It’s Done” (2025) - adland. tv Direct Line has launched a major new brand platform and multi-channel advertising campaign - “That’s How It’s Done ” The campaign aims to re-establish Direct Line as a category leader by showcasing what great insurance really looks like: fast, seamless and handled properly