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Careers - LPK Create it here at LPK Every career path is unique, but we all work with a shared passion: unleashing the power of creativity to make consumers’ lives better
Work - LPK We drive brand evolution From new brand creation to packaging design, LPK helps businesses know, grow and innovate for their ever-changing consumers
Full-Service Branding Agency - CPG Strategy - Brand Strategy - LPK At LPK, we all share a long-held fascination with human behavior and how it ties to brand strategy It drives our approach to the work: starting from a place of deep discovery to mine for richer consumer insights and untapped cultural tensions
Corona - Consumer Trends - Brand Design Agency - LPK LPK also helped Corona strategically extend and excel in non-beer categories, revamping Refresca to better perform in the malted beverage category, and launching Hard Seltzer just as the seltzer market erupted
LPK Roundtable: Earning Gen Zs Trust - LPK Curious to learn more? Book a call with LPK to discuss how to transform your brand’s approach to resonate with Gen Z’s expectations and build lasting, authentic trust
Reflections on Our Founder, Jim Gabel - LPK In late May of 2023, we lost one of LPK’s founding partners, Jim Gabel Curious, nurturing and deeply observant, Jim inspired many a creative mind—including co-founder and former LPK President, Jerry Kathman