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IYO Sues OpenAI and Jony Ive Over IO Branding and Alleged . . . In a trademark and unfair competition case that may reverberate across the tech and AI hardware sectors, Redwood City–based startup IYO, Inc has filed suit against OpenAI, IO Products, Sam Altman, and designer Jony Ive, alleging that the defendants misappropriated the name and concept of IYO’s screenless, AI-powered computing device and caused significant damage to the company’s market
Court filings reveal OpenAI and io’s early work on an AI device In recent months, OpenAI and io executives have done considerable research into in-ear products On May 1, OpenAI’s VP of Product, Peter Welinder, and Tan met with iyO’s CEO, Jason Rugolo, to
OpenAI scrubs mention of Jony Ive partnership after judges . . . OpenAI last month announced it was buying io Products, a product and engineering company co-founded by Ive, in a deal valued at nearly $6 5 billion But it quickly faced a trademark complaint from a startup with a similarly sounding name, IYO, which is also developing AI hardware that it had pitched to Altman’s personal investment firm and
OpenAI Deleted All References To Jony Ive-Collab IO After . . . The lawsuit states that since OpenAI’s announcement, IYO has been unable to secure additional funding due to investor concerns about the infringement It argues that the “sheer scale of OpenAI and its investment in IO threaten to swamp IYO’s reputation in the market and its very existence” IYO is seeking equitable relief and damages
OpenAI Takes Down Jony Ives io References Amid Trademark . . . OpenAI has removed all mentions of Jony Ive's startup "io" from its website and social media pages The scrub follows a court order prompted by a trademark complaint from iyO, a hearing device
OpenAI’s first AI device with Jony Ive won’t be a wearable To support its case that OpenAI willfully infringed on its trademark, Iyo provides emails showing that leaders from io and OpenAI, including CEO Sam Altman, knew about its existence and even asked
OpenAI Removes Jony Ive’s “io” Branding Amid Trademark . . . IYO portrays itself as a small startup standing up to a tech giant, asserting its brand was hijacked, citing past deals in which OpenAI has won trademarks, including a dispute over “Open AI” usage The company seeks a temporary restraining order to bar OpenAI from using the “io” name in any promotions or commerce