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American Marketing Association | AMA The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field
Marketing News | AMA Marketing News Best Cities in the U S to Launch a Marketing Career in 2025 For college students studying marketing and planning to enter the profession, selecting the right city is a crucial first step in building a successful career Gallup data shows that 51% of jobs are hybrid in 2025, with this preference continuing to grow Hybrid is the new norm, with fully remote jobs becoming more
AMA Professional Certified Marketer® | American Marketing Association Also, marketing certification helps you stay updated with the latest industry trends, and the knowledge gained can be immediately applied to your job If you complete one of the American Marketing Association’s digital marketing professional certifications, you will become dually certified with the AMA and the Digital Marketing Institute
Marketing Job Titles A rundown of the general duties and responsibilities associated with the most common marketing job titles If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career The following sample job descriptions are pulled from commonly associated responsibilities found in job listings Depending on the business, you may find
8 Steps to Build a Successful Social Media Strategy Discover 8 essential steps to build a winning social media strategy Learn how to set goals, choose platforms, create content, engage, and measure success
Market Development Strategy: Definition, Examples Insights This guide is packed with practical advice and proven strategies to help you execute a winning market development plan Let’s get started What is a Market Development Strategy? Before we get into how to create a great strategy, let’s first define what a market development strategy is Market development definition At its core, a market development strategy is about growth—leveraging
What is Strategic Marketing? Definition, Importance, and Key Components Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge Unlike traditional marketing, which chases short-term wins—like holiday sales or one-off promotions—strategic marketing is about creating sustainable growth and loyalty