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What is martech and marketing technology? The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing activities Stackscomprise commercial, off-the-shelf applications and or homegrown software Martech stacks range from the relatively simple to the highly complex
MarTech topics, trends and how-to guides | MarTech MarTech Conference MarTech salary and career MarTech special reports Account-based marketing (ABM) buyer’s guide AI for content creation buyer's guide B2B data enrichment and hygiene buyer's guide Call analytics buyer's guide Conversion optimization platform buyer's guide Customer data platform (CDP) buyer's guide
Martech Landscape 2025: Growing, shrinking and reshaping all at once 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust The 2025 martech story is not one of chaos or calm, but of convergence Boom, bust and balance are not competing narratives — they’re coexisting realities Martech is evolving in the market and in your stack
MarTech® - The Marketing Technology Conference MarTech is for senior marketing, technology, and digital executives and experts at the intersection of marketing, technology, and customer experience If you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you
The truth about martech in 2025 and how to make it work for you Dig deeper: The impact of martech on company value The people problem no one wants to talk about Your martech certification numbers look great on paper Everyone completed the training Everyone has the badges Everyone knows how to click the right buttons But campaigns still take weeks to launch Every report requires three different people
The martech revolution: Making deeper customer connections in a digital . . . Dig deeper: Scott Brinker unveils 2023 martech landscape Navigating the martech minefield The martech boom, while a testament to the industry’s innovation, has also brought forth many challenges Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry
What is MarTech? MarTech is marketing The MarTech Conference MarTech gathered the community of marketing technologists for the first time in Boston in 2014 Its reputation as the leading independent conference on marketing technology and strategy has been reaffirmed with annual and bi-annual events since The MarTech Conference is programmed by the MarTech content team The themes
The latest AI-powered martech news and releases | MarTech Constantine von Hoffman is managing editor of MarTech A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews com, Brandweek, CMO, and Inc He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications
Marketing artificial intelligence (AI) - MarTech MarTech is your source for marketing artificial intelligence content You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions