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What is martech and marketing technology? What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing activities Stackscomprise commercial, off-the-shelf applications and or homegrown software
What is MarTech? MarTech is marketing MarTech educates, engages, and supports you in your daily mission as a professional working at the intersection of marketing and technology
Marketing artificial intelligence (AI) - MarTech MarTech is your source for marketing artificial intelligence content You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions
The latest AI-powered martech news and releases | MarTech Constantine von Hoffman is managing editor of MarTech A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews com, Brandweek, CMO, and Inc He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications
The MarTech Conference | Free Online Training For Marketers MarTech is for senior marketing, technology, and digital executives and experts at the intersection of marketing, technology, and customer experience If you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you
These are the challenges and barriers impacting your martech stack Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report As previously reported, 2025 saw a rise in homegrown martech applications, which were on