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David McClelland - Wikipedia McClelland is credited with developing Achievement Motivation Theory, commonly referred to as "need for achievement" or n -achievement theory [2] A Review of General Psychology survey published in 2002, ranked McClelland as the 15th most cited psychologist of the 20th century
McClelland’s Three Needs Theory: Power, Achievement, and Affiliation The Three Needs Theory, also known as need theory, is the best-known theory of David McClelland, a Harvard professor who spent thirty years conducting research on motivation He sought to understand human nature and develop tools to measure how people make choices
David McClelland | Department of Psychology In 1961 McClelland published The Achieving Society, which articulated his model of human motivation McClelland contended that three dominant needs – for achievement, for power, and for affiliation – underpin human motivation
David C. McClelland | SPSP McClelland is most widely known for his research on achievement motivation Working with John Atkinson in the years immediately following World War II, McClelland devised a thematic, narrative-based method for assessing individual differences in a person’s desire to achieve excellence
McClelland’s Human Motivation Theory - Mind Tools McClelland's Human Motivation Theory states that every person has one of three main driving motivators: the needs for achievement, affiliation, or power These motivators are not inherent; we develop them through our culture and life experiences
McClellands Need Theory - Pennsylvania State University David McClelland was a student of Murray's and built on his work He embedded these three needs within a general theory of motivation (McClelland, 1965) The need for affiliation (designated nAff) is the motivation to establish and maintain friendly relationships with others
David McClelland (psychologist) | Research Starters - EBSCO McClelland's most significant contribution is the acquired needs theory, which identifies three primary motivators: the need for achievement, the need for power, and the need for affiliation His research indicated that these motivations are valued differently across cultures and individuals
David McClelland Biography - Contributions To Psychology David McClelland was an eminent American psychologist and professor best known for his work on human motivation He was the creator of achievement motivation theory, which has proven to be particularly influential in the areas of management and economic development